Anna Kipot

Art Director, Senior Graphic Designer
Brand identity, visual systems, creative team leadership.


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CV
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Work
  1. TON Society
  2. TON Blockchain
  3. Yandex Scale
  4. The Gateway
  5. Basic Merch Collection
  6. TON × Web3 Festival
  7. Roketo
  8. TON Studio
Recent Projects


TON Society
Brand Identity
Role: Art-direction, layouts design

TON Society is a global community within the TON Foundation ecosystem, united by values of freedom, decentralization, and belief in technology as a tool for change. 
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TON Blockchain
Brand identity, campaigns, merch
Role: Art-direction

TON Foundation develops one of the largest blockchain ecosystems The Open Network, focused on mass Web3 adoption and integrated with Telegram. 
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Yandex Scale
Yandex Cloud Annual Conference
Role: Concept

Yandex Cloud is a public cloud platform offering a full suite of infrastructure, data, and AI services. The identity reflects its dynamic nature: elements scale, shift, and transform, while contrast conveys scale. 
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The Gateway
TON Foundation annual conference, Dubai
Role: Concept, art-direction, layouts design, keynotes

A two-day event bringing together ecosystem projects, investors, partners, and crypto enthusiasts from around the world. In 2024: 2,000+ attendees, 50 speakers, and 20 projects. 
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TON Basic Merch Collection
Merch design
Role: Art-direction, layouts design
Production: öppen studios
Photographer: Alice Junne


A merch collection for TON Community included zip-up sweatshirts, a reversible bag, a cap, and two keychain formats, each with custom packaging. Every detail was developed by our team with the production agency — from fabric composition to stitching colour — with one goal: merch you’d want to wear every day.
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TON × Web3 Festival, Hong Kong
Campaign visuals
Role: Art-direction, layouts design

Digital banners for TON's presence at the Web3 Festival in Hong Kong. The goal was not simply to mark the brand at the event, but to create high-impact visuals that capture the energy and scale of the Web3 ecosystem. 
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Roketo
Brand Identity
Role: Concept, layouts design

Roketo is a real-time financial streaming protocol built on NEAR. It lets businesses send crypto per second — for payroll, vesting, and airdrops. For the rebrand we moved away from a literal rocket metaphor toward a dynamic, modular system. The identity is built on elements that stretch and extend, reflecting how Roketo works: continuous flow, adaptable to any project or payment context.
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TON Studio
Brand Identity
Role: Art-direction

TON Studio is a team of engineers and enthusiasts building products from the ground up — from architecture to finished solutions. The identity reflects this through references to visible construction: transparent casings, exposed mechanisms, and components on display.
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